I work on the Web Content team here at Bernat and am VERY excited about this project. I live and work in Toronto, Ontario, Canada, so I'll be basing my scarf on this location. I'm going to go back to January's temperatures and start the scarf based on Jan 1, so it can be complete for a full year.
When I'm not knitting scarves based on the temperature, I'm doing quick projects such as accessories, ignoring larger projects such as cardigans, reading, playing video games, and cuddling with my dog and 2 cats.
I grew up in Southern California, so I'm considering making a second scarf based on that location. I can't decide - would it just be too depressing to see how nice the weather is there every day? I'll have to think about it.